Google’s Ad Grant is an excellent way for nonprofits to expand the reach of their mission by attracting more qualified search traffic to their website.
Many organizations don’t realize that Google offers a grant for qualifying 501(c)(3) nonprofits. You’ll receive $10,000 per month in free Adwords advertising credit from Google to expand the reach of your mission.
That’s right, $10,000 per month of in-kind Google Adwords advertising every single month to help drive traffic to your organization’s website.
Better still there’s no term limit. As long as you remain compliant with Google’s ever changing rules, the grant refreshes every month. There is no carry over however, meaning that every month the grant resets regardless of how much of the $10,000 you used. That’s why it’s important to use as much of the grant every month as possible to maximize your return.
Each month your Adwords account will be funded with $10,000 credit to market your organization. This is a “use it or loose it” grant so setting up the account properly is critical to get the most out of the program.
We’ll take care of making sure your nonprofit gets approved for the grant. We’ve never had one turned down and don’t plan on your organization being our first!
Could your organization benefit from an additional 5,000 visitors per month to your website? That’s what many of our clients are experiencing!
If you’ve never optimized a Google marketing campaign before don’t worry, we can handle it for you. Google requires a 5% click-through-rate in order to keep your account active, we’ll help you achieve that with our expert marketers. In fact, most clients are well over 10% CTR.
We’ll give you access to a state-of-the-art reporting center that will show you all the traffic you’re getting, website ranking reports, suggestions on how to improve your site and so much more all included!
Customize your ad messaging with multiple campaigns and ad groups to reach the right target audience. Our experience will help ensure we are sending qualified traffic to your website.
The entire Ad Grant process can complicated and time consuming. Without a deep understanding of things like keyword research, search advertising using Adwords, and website conversion optimization it’s easy to waste thousands of grant dollars, or worse yet get your account paused or suspended.
We’re experts in the entire Ad Grant process. We can help you get approved, optimize an existing grant, and create highly effective campaigns to support your mission.
Nonprofits trying to apply for the Google Ad Grant need to meet a specific set of guidelines in order to qualify.
The process kicks off by applying to Google Nonprofits. Your organization must hold valid 501(3)(c) charity status in the U.S. Governmental entities, organizations, hospitals, schools, and universities are not eligible for Google for Nonprofits. Philanthropic arms of educational institutions are eligible.
Have a high-quality website that meets the Ad Grants website policy. Since so much traffic comes from mobile devices, your website should work across all devices.
We’ve helped nonprofits just like yours utilize over $3.5 million dollars in total grant spend and counting to support their mission.
Our pricing plans are designed to support small regional nonprofits to large national organizations.
We’ll look at your organization’s unique situation and help you determine if the Google Ad Grant will work for you. We’ll also help you identify the best Adwords strategy for your nonprofit.
We know how to get your organization approved and get your campaign through all the hurdles needed to get it up and running. We’ve never had an application denied, and we don’t plan on starting now.
The right keywords are the fuel that keep your campaigns driving more people to support your mission. With the right strategy you’ll have a nonstop source of qualified, eager traffic gaining exposure to your cause.
We don’t stop there though. We constantly monitor, tweak, and make improvements to your campaigns. Our detailed analytics reports give us the insight needed to find opportunities to improve our strategy.
Ready to see what Google Ad Grants could do for your organization? Send us a quick message and we’ll help you get the most value out of the program.
