We specialize in helping nonprofit organizations

maximize the benefit of their Google Ad Grant

What is Google Ad Grants?

Qualifying nonprofit organizations receive a monthly $10,000 in free online advertising credit from Google to promote their missions!  Applied Marketing Group specializes in helping nonprofits setup and maintain the grant, ultimately keeping you compliant with Google Ad Grants rules.

You Get $10,000 Per Month

Each month your Adwords account will be funded with $10,000 credit to market your organization.  This is a “use it or loose it” grant so setting up the account properly is critical to get the most out of the program.

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We'll Get You Approved

We’ll take care of making sure your nonprofit gets approved for the grant.  We’ve never had one turned down and don’t plan on your organization being our first!

Increased Website Traffic

Could your organization benefit from an additional 5,000 visitors per month to your website?  That’s what many of our clients are experiencing!

We Keep You Compliant

If you’ve never optimized a Google marketing campaign before don’t worry, we can handle it for you.  Google requires a 5% click-through-rate in order to keep your account active, we’ll help you achieve that with our expert marketers. In fact, most clients are well over 10% CTR.

Custom Reporting Portal

We’ll give you access to a state-of-the-art reporting center that will show you all the traffic you’re getting, website ranking reports, suggestions on how to improve your site and so much more all included!

Targeted Marketing Campaigns

Customize your ad messaging with multiple campaigns and ad groups to reach the right target audience.  Our experience will help ensure we are sending qualified traffic to your website.

Results that matter for nonprofits…

Here’s what we did for organizations in 2018!

Clicks: 263,000

Impressions: 3,850,000

Average Cost per click: $1.53

Total Grant Spend: $401,000

Average Click Through
Rate: 7.42%

State of the Art Reporting Dashboard Included For Every Client!

Reporting can often be a challenge when using a variety of marketing channels for your organization.  Our platform consolidates all of these channels into one easy to read platform with amazing analytics to help you succeed.  You’ll have 24/7 access to the portal and we’ll automatically send you reports on the first of each month!

Google Analytics & Google Ads Integration

Google Ad Grant Google Analytics Reporting

Keyword Ranking Tracker

Google Ad Grant Keyword Tracker

Website Audits to improve your organic SEO results

Google Ad Grant Website Audits

Facebook, Twitter, Instagram, YouTube, LinkedIn integrations to see all your campaigns in one place!

Google Ad Grant Social Media integration

MailChimp, Constant Contact, Campaign Monitor & Active Campaign integrations to track your email campaigns!

Google Ad Grant Email Integration

Automated monthly reports sent to anyone in your organization

Google Ad Grant Monthly Reporting

Customize your reports to show board members and executives all your marketing efforts on one platform!

Google Ad Grant custom reports

Meet some of the organizations we help:

Google Ad Grant Client Barrow
Google Ad Grant Client Circles
Google Ad Grant Client Clean Energy
Google Ad Grant Client Feeding AC
Google Ad Grant Client Intelligence Squared
Google Ad Grant Client K9s for warriors
Google Ad Grants Client Unwanted Firearms
Google ad Grant client pacific Parks
Google Ad Grant Client Second Harvest

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